Other than this story (in three parts, IIRC) all I ever get out of responding to these requests is random goods, possibly a loss of goods. Also my rep in Tarsh goes up and down somewhat, but this seems to matter not at all. The first time to Tarsh you meet the sorcerer, of course -- and you don't get any of the story. There's also a short subplot where you can send some warriors to fight for Tarsh, but I believe this is unrelated to requests to go to Tarsh.
I think it's really just the story. And if you're playing a short game, even the story won't mean anything. In the long game it's interesting to get the exposition once, so you know what's going on. My first long game I didn't understand it. I thought the twins were going to be important, as is stated elsewhere in the game. But it turns out it's the son of one of the twins who is important. Second long game the story made a lot more sense.
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