Dale Wetzelberger <Dale150_at_AOL.COM> posted to the ASL List the following: Subject: Monarach Avalon for sale
According to this morning's Baltimore Sun "Monarch Avalon (Avalon Hill)...put itself up for sale yesterday, saying that increased competition in the game business and the costs of starting up a new girls' magazine were draining its cash."
"Monarch Chairman A. Eric Dott said yesterday that he had retained Mercantile
Bank & Trust Co. advisers to 'explore strategic alternatives' becase the
company has been losing money for years, and its cash cushion has dropped
from $2.3 million to $1.1 million in less than six months."
"Although Mr. Dott said tha alternative s included sale, merger ot 'other
similar tranactions, ' others inside the company said a sale is likely.
The article goes on the explain how the Girl's Like magazine has been a drain on the company but that the quality of the recent computer games have been strong. The article says "the industry in general is excited about the upcomming Beyond Squad Leader that could be one of the best war game sellers of all time."
The article also comments that the games have been hard to find on retailers' shelves and that company advertizing has not been strong.
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