You forget that the English language version of the game is the second worst publicised one around our globe (the German one being even less supported...). If you count the French print runs, you might easily get into 10,000s of RQ/Glorantha players. 54,400 might be a bit hard, but not impossible.
However, the problem with magazines is that they are hard to organize - both in production, and in getting them. This even though a tough dealer mafia exists with agents worldwide...
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