I think Shannon has said that scenarios usually don't sell as good as ruleand core-books. Why not systematically publish a reasonable number of scenarios on the Glorantha website?
Hero Wars has to be supported by loads of playable scenarios, cameos and NPCs to be big. Web-publishing is pretty cheap, and the material never goes OOP. Why not have a fan-driven scenario site with fan-authored scenarios? I'd write scenarios for it.
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