How to publicize Glorantha

From: David Dunham <dunham_at_pensee.com>
Date: Sun, 5 Dec 1999 17:56:23 -0800


Right now, it's my biased* opinion that the best way to expose new people to Glorantha is through the computer game, King of Dragon Pass. They learn about Glorantha gradually while playing, and there's an ad for Hero Wars on the CD. Plus, it's a fun game in its own right.

Unfortunately, King of Dragon Pass is published by a new, underfunded publisher: A Sharp. Right now, it's hard to find.

Here are a few things you can do to help:

  1. Ask your local store for the game.
  2. Game stores are our primary focus. They buy from a distributor. If enough stores ask a distributor, the distributor will carry the game, and then other game stores can get it easily.
  3. Software stores are really expensive to sell in -- see
    <http://www.gamecenter.com/Features/Exclusives/Retail/> for an
    excellent article about this. But even here, asking can help -- someone asked Electronics Boutique, and they've contacted us.
  4. If your store does carry it, let us know. Thanks to everyone who's done this already!
  5. Spread the word.
  6. Newsgroups are read by people who aren't necessarily familiar with Glorantha. I suggest rec.games.frp.misc comp.sys.ibm.pc.games.strategic comp.sys.mac.games.strategic but there could be other good ones.
  7. Make a fan web site. You can be a resource for fans of the game. Think of it as a sneaky way to get links to the rest of your site, since computer game sites may link to your fan page.
  8. You can always just tell people face-to-face.
  9. Download the demo
    <http://download.cnet.com/downloads/0-10178-108-51458.html?bt.dl-10151
    - -asharp..10178-108-51458>. We were considered a popular download for the first week, and it's always good to see anything Gloranthan being considered popular -- this generates momentum. Yes, it's a big download, but if you have DSL or a cable modem, you might as well download it even if you use Windows. (When the Windows demo becomes available, Mac users could download it.)
  10. Buy the game. Sales talk. Loudly. It'll be easier for us to push the game into new outlets if we can point to solid sales.
    • Yes, I produced King of Dragon Pass, and in theory could make money from it. If that bothers you, comfort yourself with the knowledge that it will be a long time before my company makes a profit from it, and pretend you're just helping Glorantha.
David Dunham     A Sharp     david_at_a-sharp.com
Voice/Fax: 206 783 7404     http://a-sharp.com
Efficiency is intelligent laziness.

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