You can get about 30 named abilities from a 100 word write up (OK, that takes some effort)*. Those 20HP to spread around don't go very far to making them 'stand out'. You would have to have no more than a piddling 5 (=20/(17-13)) abilties in your 100 word write up to make then just as good as keyword abilities.
*See for example,
http://www.badamson.nildram.co.uk/Glorantha/person/Abzent.html
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