Phil Foglio got burned on his Xenophile card game, even though the game was well enough designed to be worth playing with no artwork, and the artwork was good enough to make the cards worth getting even if you didn't play the game. He's now produced a card game based on his Girl Genius comic using a similar same basic rules system, but without the collectible element - you just buy one box that contains everything you need. That seems to be a much lower-risk strategy.
Andrew
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