Really useful skills meaning those the clan happens to be short of. Particularly in smaller clans there are going to be only a single specialist in some occupations - so when old Jarstakos the brewer can no longer do the job and has no successor the clan will arrange a marriage to recruit one.
If this all sounds terribly mercenary, I suspect there will be lots of competition among the girls for this - they get to remain with their birth clan and the deal is likely to give them a good start to married life.
How often does this happen? Well if an "Orlanthi all" marriages involve the wife joining her husbands clan then about one in seven are the reverse - i.e. most clans will have several couples who've made that choice for whatever reason.
-- Donald Oddy http://www.grove.demon.co.uk/
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