> It depends on how many of the second group of people will actually
> buy your product if you do z. You can still bring new people in
> (once they have bought your product they are in the first category
> anyway), and I said "More useful" not "only useful" - Of course you
> shouldn't ignore the not-yet-converts, but neither should you be
> hostage to those who "would buy it if..."
Well sure - look at the debacle of New Coca Cola or whatever the hell it was. Never trust an advertising executive, thats my philosophy. But I don't think you can say that buying customers have that much more clout unless you have consciously decided that your aim is not to expand sales but to maintain a happy fanbase. If you want to EXPAND sales, by definition you are talking about current non-buyers. And this is not a business like making toothpaste or cat food, something people need to buy over and over - most people will buy one copy of each product and thats it. So I would think that the aim here is, necessarily, expansion of sales. Taking input primarily from those who have already purchased books - and not players, by this definition - seems self-defeating.
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