I think the difference is that Everquest is run on a hosted model, where the company in question also has to bear the (cost of buying computing capacity (even if it is through an outsourcer, they require either up-front fees or creditworthiness and a commitment to miunimum purchases). That is a difficult model to break into. Also it only seems to work well where players can interact with each other. I admit that, when the stars are right, it can be very successful. Note, though that Everquest markets through retail shops. (What is in the box, by the way?)
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