In the RPG market in general, you'll get much better sales on a product that GMs can incorporate into their existing campaigns than ones that require or encourage them to set up new campaigns. The original setting for a game tends to outsell alternate settings due to this sort of reinforcing legacy effect. I was surprised at first to learn that this is so strong even in the Glorantha community, where you'd assume a much higher percentage of completists and people who buy just for the reading value. But really it makes perfect sense. The excitement that leads to a purchase comes when you imagine yourself putting the new book to immediate use.
Take care >>> Robin
Powered by hypermail