I think the point is to create a situation, a social need, a mythos, where a prominent member of the specialist god needs to take the position of a leader. In a normal clan, such situations rarely arise, the leader (Dar) aspects of Orlanth and Ernalda (and in some traditions, Elmal) usually being the best and natural ones.
You can find the article in the Zin Letters #3, available from Tradetalk, www.tradetalk.de.
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