If the line is vague and could be used in almost any situation it is worth one Hero Point. Basically, if you come up with something you get a Hero Point to bump any contest where the line can be sensibly used. This Hero Point cannot be used to increase abilities, merely bump a contest result. The line can be kept for future sessions if not used.
If the line plays upon a specific character flaw or personality trait such that it could only be used in situations involving that ability then it is worth a Hero Point, but can only be used appropriately, including increasing an appropriate ability at the end of the session.
The line that is used in the most amusing way during the session is awarded an extra Hero Point.
I am tempted to give the players more than one tagline to make up for the more restricted use of them.
Keith
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