It's only one smll measure, but the more of a buzz built up around the release of HQ, the more people place pre-orders and ask their FLGS about it, which means more orders and sales for II, and the game visible on more shelves, ready to seduce people who are not already on these lists and initiated into the wonders of Glorantha. The more sales and interest, the greater the cash flow for II and the more additional products they can publish...
All the best
Mark
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