Although there is a quite an indie community who do try to combine resources to market, and our well disposed toward HeroQuest including around sites like Iindie Press Revolution, so Moon Designs mihgt be able to leverage a lot of the combined marketing efforts that go on in this space. The difficulty for Moon Designs might be the 'creator owned' tag.
But yes, apparantely even in Leisure Games in the UK someone shrugged their shoulders when asked about HeroQuest releases.
Time to get the word out. Asking helps though as it raises awareness.
Ian Cooper