Do a search on google, there are plenty of sites on it out there on this custom and it tends to appear on the evening news evey year so somebody might have a video clip. There are crertianly some pictures. The cheese does not disintegrate. A 7lbs cheese is big, think of a car tire in size, but solid - imagine rolling a car-tire down a hill (that in places reaches a 1 in 2 gradient) and you'll get the idea of the damage this thing can do. Most competitors are injured by falling, not by the cheese.
Forget running the bulls at Pamplona, cheese rolling is the sport of the brave. Perhaps Selven Hara tours include the chance to "Run with the Cheese Rollers on the Hill of Orlanth Victorious" ;-)
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