It is because individuality is possible only on the material plane where
the conditions require people be separated from their core selves because
the world is made of everything.
After death the characteristics which were accumulated into the personal
time/space/consciousness continuum fade away simply because the Otherworlds
have no time/space/consciousness continuum.
Individuals who have done something powerful enough to be worshipped as a
hero retain their individuality as long as they are remembered and
worshipped.
Otherwise, it's by by ego.
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